The post rings more true today than when we first posted it, static web sites as we know them today will die;
What if we Changed the Game
Let's build a site that is so cool, hip and added value to the resident or potential resident, so that looking at the available apartment was secondary to the experience of visiting, and participating in/on the site, and that we were able to evoke Emotion and Engagement with the resident/potential resident, so that when/if that potential visitor ever needed, wanted or otherwise was going to rent an apartment, they picked you without even considering the other guys, and you created Your Own Blue Ocean.
