Urbane Lab Project; Scaling Social Media

Welcome to Episode #2 of the series on our interviews with Paragon Properties, a regional property management company, managing 4,500 units in SE Michigan, that has entered the Social Media Marketing space in a big way. (Full Disclosure; Paragon Properties is a client) We will be checking in with the folks at Paragon with a bi monthly series for a candid conversation about what is going right and what isn't going so well on their Social Media quest.

Just so folks know what our promise to Paragon was when we took this project;

Our target and performance goals for 2010 for Paragon Properties:

• Increase Web Traffic by 60%
  
• Increase Physical Traffic, (Guest Cards) by 20%
  
• Decrease Market Costs by 30%